Black Gold?
Black Gold ? For my Marketing Case Study I have chosen the brand Black Gold. For those of you who aren't the gardening type, this is a brand of soil. Black Gold is the most profitable brand of the company Sungro Horticulture. I would say that this brand's value proposition is: your ticket to a successful garden. This brand has undergone a packaging change for their product lines. Along with the packaging change, the people at Black Gold have created a new site to go with their new professional look. This new Black Gold site can be viewed conveniently below, along with one side by side comparison of the new packaging change: http://blackgold.bz/ Packaging: Old (left) vs New (right) One marketing promotion, that unfortunately just ended, was their "Ultimate Summer Container Garden" Sweepstakes. The only information that was needed to enter was an email address and first and last name. In class we discussed how this is permission m